ROLE: Marketing & Creative Director Apeel Sciences makes a plant-based coating to preserve fruits and vegetables without toxic chemicals. This work included extensive research before creating a new brand, messaging and presentations to gain media attention and engage investors and customers.
ROLE: Creative Director/Designer Marine Watchdogs is a nonprofit environmental action company focused on ocean health and education.
Their new brand reflects the organization's character and spirit.
ROLE: Creative Director/Developer
This responsive React CRM portal app enables account managers to create a custom web page and url for each client by simply entering the company name. The app integrates Salesforce, document management, a shared google calendar and group messaging.
ROLE: Web Designer/Developer
Alaska New Media, a film production school, needed to improve their website usability, enhance their brand, and
automate self-registration and payments. Our team produced an easy-to-navigate website with a light, distinctive design
and a cloud-based system for students to register for classes.
ROLE: Agency Director
Acer needed a customized global sales site to consolidate all peripheral products into a single store. I managed the team that produced a new customized store
that integrated multiple databases from different peripherals divisions.
ROLE: Agency Director/Creative Director
I hired skilled creative and production talent to produce new websites and applications for multiple Apple divisions. As work continued, I hired a new creative director to manage
our dedicated Apple team of designers and developers.
ROLE: Designer/Developer For the new Venteux website, I designed a touch-screen-optimized photo-album experience
with a customized wine store and guest registration system in a CMS framework.
ROLE: Agency Director, Creative Director, Designer/Developer
One of many HP divisions my worked with, the Home PC division required a spec and technical and creative development for a user self-help application to reduce support costs for new users.
We localized the automatically-updated app for 6 million PCs in 12 countries to provide customers with easy tech support
through an information corridor leading most users to self-help without needing phone support.
ROLE: Designer/Developer RPC makes solar power inverters that are more efficient and easier to install
modularly to save cost and make repairs easier. They needed to rebrand their presence in an exciting way for customers, media and investors.
I designed a bright new look reflecting their style, a website with product data sheets, and a password-protected area for secret stuff.
ROLE: Production Director/Agency Director
My agency formed a partnership with Yahoo! to develop corporate portals. We redesigned Yahoo's corporate presence, installed portals for Yahoo's top corporate partners, and designed a sales presentation for Yahoo! corporate account managers.
ROLE: UX Researcher, Designer/Developer For Philips' new line of connected products, I worked on software user testing, user help documentation, web landing pages, a user forum, and a software developer kit.
ROLE: Designer/Developer
Focused on the romantic and the extravagant, this production
was all about imagery and branding to support and expand product resellers, including a store locator and secure ordering portal for retailers.
ROLE: Web Designer/Developer, Technical Writer
Work for Marine Watchdogs
included complete website production with an online store and affiliate program, presentations, videos, social media and integrated games and widgets.
ROLE: Creative Director, UX Researcher, Technical Writer, Designer/Developer Matching images to authenticate makes if very hard for hackers and malware to hijack accounts.
My Cryptografx work included market research, brand design, user interface for the
sign-in app, technical content, and instructional videos.
"Our new website and logo look awesome."
–James Rogers, Apeel Sciences
"We love it! It's even better than expected."
–Susan Brasil, City of Pismo Beach
"I'm rarely so impressed."
– Rick West, RPC
"Your team does great work."
–Howard Smith, Yahoo! Corporate
"Thank you for being ahead of schedule."
–Judy Ward, Avaya/AT&T
"You've way exceeded our expectations..."
–Dan Adams, HP LaserJet
"We love our new web registration system!"
–Stacy Boles, Alaska New Media
"Great work, as always. Thanks!"
–Pamela Rasmussen, Apple
About Me.
I'm a marketing & creative director and user experience designer for all media.
I specialize in simplifying the complex and turning the ordinary into extraordinary. I do:
